Healthy is the New Skinny (HNS) represents a platform for women to get information and support that leads to the evolution of each individuals mind, body, and spirit. The media defines women and beauty in a very narrow way, which has contributed to woman hating their bodies and themselves. You are the most beautiful when you are happy and healthy. You can’t love life if you do not love yourself. HNS is a movement to support women all over the world to love themselves and each other. We strongly believe by doing this we can shift the balance of love in the world through the strong love of woman. We believe women are the source of love in the world and we are unable to spread that love if we have no love for ourselves. We were not born to hate our bodies or to name more things we dislike about ourselves than we like, these things have all been taught through our culture and media. At HNS we view it as our responsibility to promote and protect that source of love and in order for us to change the world we have to start my changing ourselves!
Bradford and Katie Willcox are a husband and wife team with over 20 years of experience in the modeling industry. Bradford started as a male model turned fitness model and is currently a Los Angeles based fashion photographer and works from his photo studio Hollywood Loft. Katie H. Willcox started in the business as a plus size model. Katie found she was her most successful in the industry at a size 14 and struggled to feel good about her body because that was above her natural weight. After meeting Bradford and falling in love Katie was able to learn how to live a healthier lifestyle and with help from her husband she lost 50lbs over the course of 2 years. Katie was her healthiest and happiest at her natural size 8 but she found there was no place in the fashion industry for models that are not extremely thin or plus size which lead her to create Natural Model Management in Los Angeles for healthy models just like her! After talking with Bradford one day about her frustrations with the modeling industry valuing thinness over anything else she said out loud “It shouldn’t be about being skinny, it should be about being healthy. Healthy should be the new skinny!” As soon as those words left her lips a light bulb light up and Healthy is the new Skinny was born. Bradford and Katie are unique business owners because they truly create every image you see on Healthy is the new Skinny. From the photography to hair and makeup and photo editing, Katie and Bradford do it all. This skill set is huge for the HNS message and showing the world how beautiful healthy can be!