Damn Glamour, back at it again with the body shaming.
This week, the fashion magazine launched a separate "Special Edition" issue targeted at plus-sized women. The cover featured a photo of curvy icon, Ashley Graham along with a list of inspiring celebrities. This list included: Melissa McCarthy, Adele, Ashley Graham, and Amy Schumer. It also featured headlines such as "267 Outfits, Ideas, and Updates That Flatter Sizes 12 & Up" and "Style Stars Show How They Rock Their Curve."
While this gesture may have seemed like a good idea, it has received an incredible amount of backlash since its publication. Did Glamour Magazine really think this one through? Was this an attempt to create a publication with empowering content for plus sized fashionistas? Or was this their attempt to jump on pro-curvy movement thats trending and exploit the body positive movement with another marketing gimmick?
We had so many questions as we fumbled through the pages of this not-so-"special edition" which was priced at $12.95 (which is almost the price of a 1-year subscription of their regular magazine). This move may have done the exact opposite of what Glamour had hoped. Instead of including these same features in their regular issue, it seems as if they were not deemed worthy enough and needed a completely separate publication. It's bad enough that plus-sized women need to shop in a completely different part of the store where fashion goes to die, they now also need a completely separate version of a well-known magazine.
This morning, comedienne Amy Schumer to took to Instagram to address the fact that she was considered pluz-sized in a "Special Edition" of Glamour Magazine:
"I think there's nothing wrong with being plus size. Beautiful healthy women. Plus size is considered size 16 in America. I go between a size 6 and an 8. @glamourmag put me in their plus size only issue without asking or letting me know and it doesn't feel right to me. Young girls seeing my body type thinking that is plus size? What are your thoughts? Mine are not cool glamour not glamourous."
Schumer has a point about this not-so-glamourous issue of Glamour. Why do we keep perpetuating the idea that plus sized is anything but a size 0 or 2?This type of messaging is not only degrading, but it is harmful for girl and women to feel like they are less than because they don't adhere to the idea of conventional beauty that presses the importance of thinness. This is a HUGE step backwards
And still we have more questions: Were these women not inspiring enough to be featured in their regular magazine? Since when is a size 6 and 8 considered plus sized? Instead of creating a separate issue, why couldn't they just regularly implement size diversity as a part of their publication? Why are plus-sized women continuously told how to "flatter" their figure as if there was something wrong with it that needed to be "flattered"?
In our opinion, this was a cop-out and a half-assed attempt to make girls who aren't model thin, feel like actual people.
Sorry Glamour, we are #NOTbuyingit.