About Katie Willcox
Katie Willcox's journey as a model since 2002 has been nothing short of transformative. As the founder of Natural Models, she stands at the forefront of a new era in the fashion industry, where the representation of women is not only diverse but also rooted in authenticity and health.
In an industry often criticized for its unrealistic beauty standards, Katie's agency is a beacon of change. By being the only model-owned agency free from outside investors, she exemplifies a commitment to fostering an environment that values women's voices and experiences. Natural Models is not just about the physical appearance of its models; it prioritizes their well-being and individuality.
Approaching 40, Katie brings a wealth of experience and insight to her work. Her recent personal challenges, including her divorce, have not deterred her; instead, they have fueled her determination to redefine success on her own terms. The lessons learned through adversity translate into her professional ethos, inspiring women to embrace their autonomy and strength.
Raising her daughter, True, Katie embodies the role of a "Big Sister," encouraging women of all ages to recognize their worth and potential. Her message is clear: instead of seeking validation from traditional platforms, women should focus on creating their own opportunities and shaping their narratives.
With a visionary approach, Katie is actively reshaping modeling into a space that celebrates female empowerment. Her work with Natural Models serves as a blueprint for future agencies aiming to prioritize wellness, leadership, and genuine representation. In doing so, she not only uplifts herself but also inspires countless others to build their own paths in the industry and beyond.